In 2025, Aski-da Creative helped several regional branches of France 3 modernize their sets and visual environments. From Nouvelle-Aquitaine to Normandy, via Grand Est, these collaborations reflect a shared desire to evolve television formats through virtual production and immersive design.
Notif – An innovative visual identity for a digital format
Broadcast on France.tv and produced by France 3 Grand Est, Notif is an original digital program in which celebrities talk about themselves through their phones. For this new format, Aski-da Creative provided comprehensive artistic support, from artistic direction to the creation of the virtual set, including the production of the jingle and credits.
The graphic workflows were integrated into Aximmetry, in a green screen environment with four PTZ cameras, including one on a rail.
Aski-da also provided technical and artistic support during rehearsals and the first shoot, ensuring smooth and autonomous operation by the local teams.
Courants d’Art – A custom virtual set for France 3 Normandie
Courants d’Art is a cultural magazine that highlights artists and cultural figures in Normandy. For this warm and sensitive program, Aski-da Creative designed a custom virtual set, conceived as a living, evolving space capable of adapting to the diversity of guests and artistic worlds.
The team provided artistic direction, 3D modeling, and implementation of the virtual set using Unreal Engine, while also assisting local teams in learning how to use the system.
This approach enabled France 3 to modernize its image while retaining the intimacy and authenticity that characterize the program.
Ô boulot – A new visual look for France 3 Nouvelle-Aquitaine
As part of the revamp of the Ô boulot program, France 3 Nouvelle-Aquitaine called on Aski-da Creative to redesign the visual universe of the set, in partnership with Miraxyz.
The technical setup consists of four PTZ cameras, a rail-mounted camera, and a cyclorama green screen, allowing for the integration of dynamic virtual environments.
The Aski-da team designed a more open and immersive virtual set, incorporating a large panoramic screen, customizable tickers, and a totem dedicated to videoconferencing.
Based on the Aximmetry solution and the Unreal Engine 5 graphics engine, the system offers a fluid and ultra-realistic visual experience, while optimizing the management of the physical and virtual space on the set.
A shared vision: creativity, innovation, and autonomy
Beyond their specific characteristics, these three projects reflect a shared philosophy championed by Aski-da Creative:
- Using technology to enhance storytelling and aesthetics
- Providing immersive environments that showcase regional content and talent
- Supporting local teams so they can use these tools independently and sustainably
Thanks to virtual production and the integration of Unreal Engine and Aximmetry, France 3 is strengthening the consistency and modernity of its regional productions, while Aski-da Creative is confirming its role as a leading partner for visual innovation in broadcasting.