France 3: a bespoke design for Courants d’Art

Courants d’Art is a cultural magazine program produced by France 3 Normandie that highlights artists and cultural figures from the region. Presented by Gwenaëlle Louis and Julie Howlett, the program invites a guest each month to share their career path, inspirations, and relationship with creativity, from the France 3 studios in Caen and Rouen.

For this format, which used to rely on a physical set, Aski-da Creative imagined and designed a custom virtual set, conceived as a living, evolving space capable of adapting to the diversity of guests and artistic worlds. The team provided artistic direction, 3D modeling, and implementation of the virtual set using Unreal Engine to create an immersive environment, emphasizing the warm and sensitive tone of the show.

Aski-da Creative supported the implementation of the system, from rendering tests to the first shoot, to ensure smooth operation and independent management by local teams.