As part of the online convention “Salon de la Recherche” organized for Orange, Havas Events designed an immersive experience combining virtual sets and augmented reality. Shot in a green screen studio, the production enabled the creation of an innovative graphic environment to support discussions around innovation and research.
Art direction was led by Paul Marlier, with graphic elements designed by Simon Boisdron. Aski-da Creative supported the production by integrating the content into the virtual set, ensuring a smooth and impactful experience.