For the unveiling of Dassault Aviation’s new Falcon X jet, held at Le Bourget near Paris, G!theimagineers designed an augmented reality experience that combined technological innovation with a spectacular staging. Artistic direction was led by Arthur Gauthier, with technical support from Microfilms for the rigging and stage mechanics.
Aski-da Creative was responsible for compositing the augmented reality elements, ensuring proper camera calibration, tracking, and precise alignment between the 3D objects and the filmed footage. The entire setup was powered by Zero Density’s Reality solution, delivering smooth integration and highly realistic visual rendering.