To accompany the unveiling of Peugeot’s new brand identity, Havas Events orchestrated an immersive product presentation in extended reality (XR), produced in an LED studio. The event, operated by MADO XR, was enhanced by artistic direction by Paul Marlier and graphics created by Simon Boisdron.
In this context, Aski-da Creative was responsible for programming the Unreal Engine blueprints, enabling precise synchronization of animations and interactive actions throughout the production. This technical work was essential to the smooth running of this innovative and immersive experience.